Despite their large size, under Irish law credit unions are exempt from EU and Irish state consumer protection legislation and regulations when it comes to their core business of savings and loans. But they are subject to obligatory consumer protection codes when engaged in non-core business. The Irish regulator is currently attempting to introduce a “voluntary” consumer protection code for savings and loans.
Credit Union trade bodies, CUMA, CUAC, IBF and others have recenty responded to the Regulators draft code.
http://www.financialregulator.ie/frame_main.asp?pg=%2Fconsultation%5Fpapers%2Fcp%5Frecs%2Easp&nv=%2Fconsultation_papers%2Fcp_nav.asp
“credit unions have members (not customers / consumers) who own their respective credit unions and unlike the customers / consumers of commercial financial service providers who simply avail of a service, credit union members are uniquely placed to participate in the operation and governance of their credit union.” ILCU Submission July 08
“Putting the member first is at the heart of what Credit Union is all about. It’s what makes Credit Unions different from other financial service providers and significantly explains why Credit Unions are so successful and respected by their members who are not customers or consumers but owners of their Credit Union”. CUDA Submission July 08
CUDA even argues the introduction of a code would have a “serious" negative impact on its members. Indeed it repeats the word serious twice in one sentence. Quite what these serious impacts would be is not explained. Readers are left guessing. So too the ILCU defines “membership” as a unique relationship that requires differing treatment. In short “let us decide what’s best for our members”.
Such redundant rhetoric lies at the heart of credit union leadership failure to realise that members are both owners and customers who are consumers.
Alone in the western world, Irish credit union trade body leadership continues to peddle this rhetoric. CUDA’s submission, when you decipher its opaque language, rejects out of hand any consumer protection code on the basis that credit unions are different. The ILCU adopts a similar line. Both complain “you said you would treat us differently” and both implicitly threaten non-compliance in highlighting the voluntary nature of any code introduced. You can see what’s coming next – obfuscation, delay, procrastination; skills credit union leaders are proficient at.
It is noteworthy indeed that CUMA, CUAC and some others do not pontificate on this platform. These contibutors implicitly accept the member/customer position.
All credit union contributions make great hay out of proposing that the voluntary ethos is the reason why credit unions should not be required to apply the same or equivalent standards of customer care as those that do not deploy a voluntary ethos. They argue because the board is voluntary then customers should not expect the same degree of protection. This is an odd proposition as it could well be argued the voluntary ethos should give rise to far higher standards of consumer protection than that of a for-profit enterprise. So why would credit unions argue the exact opposite?
It must be accepted that members of credit unions are customers and therefore fall within the definition of a consumer. It matters little that they are also owners as this right extends only to the right to a vote, some operational participation and residual ownership benefits on voluntary windup.
The argument that credit union law contains inherent consumer protection is wrong. The law relates to prudential standards of safety and soundness defining a legal entity, its rights and powers. The credit union act is not consumer protection legislation and is constructed to ensure the protection of savers funds rather than their general rights as consumers of financial service products and services.
Credit Unions are already subjected to statutory codes such as mortgage intermediation, insurance intermediation and consumer complaints. Both trade bodies were almost silent during the introduction of these codes. Why should a customer be afforded lower protection when saving or borrowing to the protection they are entitled to should they buy life insurance, arrange a mortgage or buying other products? Why should a code be voluntary?
Quite what voluntary ethos means has never been defined. It appears to be a reflection on the communal or collective collaborative nature of the ownership structuring of the credit union. Why this should impede or impact on the application of general principles of consumer protection has never been explained in a logical and cogent reasoned case. In fact the ILCU lost its argument of "members not being consumers/customers" at EU level when its representations were rejected by the ECB.
The argument appears to be that as owners, customers will be more vigilant in protecting their interests or that the elected board will protect the member as customer’s interests over the interest of the credit union as a legal entity in own right. The term “voluntary ethos” is a credit union philosophical construct that differs from consumer protection principles. If members were so involved in ensuring their interests were being protected by elected boards why then do less than 5% ever turn up at their credit union AGM?
Credit unions should embrace the values inherent within these principles and ensure their service becomes a consumer benchmark all others seek to emulate.
But it seems that such thinking about the member as a customer being at the centre defeats credit union leadership that would prefer to consider members as a variety of mushroom to be protected in the dark and fed a diet of rhetoric.